[New Partner] Introducing Bloodstock Exchange - the easiest way to promote your horse

[New Partner] Introducing Bloodstock Exchange - the easiest way to promote your horse

Release Date: 19 January 2021

We are excited to announce a new partnership with Bloodstock Exchange, a new one-stop-shop for anyone looking to purchase or lease a horse, or a share in a horse.

As a Prism subscriber, you can now publish your horses for sale, lease or syndication in Bloodstock Exchange by ticking the 'Publish to Bloodstock Exchange' box in the Horses For Sale section of the Content Management System (CMS). Yes, even if you have not subscribed to Prism Content Management (Website).

The horse listing is synchronised between Prism and Bloodstock Exchange, simplifying the maintenance of text and media updates. Here is how to do that.

1. Add Horse Available

  1. Navigate to Content Management System (CMS) in the menu bar
  2. Click Horses for Sale
  3. Add Available Horse, as users of our Content Management System / Website module do now

2. Select the appropriate Bloodstock Category and Listing Type, for Bloodstock Exchange

Note: If selecting Listing Type = For Syndication, you must hold an Australian Financial Services Licence (AFSL) or be an Authorised Representative (AR), and be an Approved Promoter with your state Principle Racing Authority.

3. Update other horse information as required

Note: Currently, it is important to be consistent with the display of Trainer Name so all horses on Bloodstock Exchange are consistently shown.

4. Update pricing, conditions and content

Note: The Public Price field and associated conditions are for your website (if you have a Prism hosted website). The Price for Bloodstock Exchange will default to this same price, but it can be altered if you wish, or to comply with relevant state Principle Racing Authority advertising regulations.

5. Publish to Bloodstock Exchange

To publish and synchronise the horse to the Bloodstock Exchange marketplace, tick the relevant check box. All content changes made in either Prism or on Bloodstock Exchange, will synchronise between the two systems.

Note: Prism is the primary source of horse data (name, sire, dam, foal date etc).

If you wish to remove your horse from Bloodstock Exchange, simply untick the 'Publish to Bloodstock Exchange' check box.

Once published, the Bloodstock Exchange support team will review the horse listing and authorise the listing on bloodstockexchange.horse. This process typically occurs within a day.

You can use your Prism Master Email account to log in to Bloodstock Exchange. Setup which email address you would like all enquiries to be sent to, via your Profile once logged in to Bloodstock Exchange.

You can also view all enquiries received via bloodstockexchange.horse.